When building your ClickFunnels lead magnet funnel don’t get caught up in the “look” of the funnel. Yes, the presentation is important. But, what’s going to make your funnel rock is the value you provide in the lead magnet.

Before you can get people to click your lead magnet you think is amazing you need a compelling hook. A headline that makes people say “hmm I wonder what that’s all about. I need that!”

So take time creating a headline with a serious hook that draws your audience in. Make it mysterious and curious. No one cares for a simple ebook or top 10 list anymore. They want some serious value that provides actionable steps with results.

If you need help writing your headlines I highly recommend checking out Funnel Scripts. This software from Russell Brunson and Jim Edwards will write all your copy, emails, webinars, VSL’s and more. I use it for every funnel I build.

The ClickFunnels Lead Magnet Funnel

Ever here the phrase “less is more”? Well, it couldn’t be more true the with building you landing page ste in your ClickFunnels lead magnet funnel.

Don’t worry about your logo so much. Yes, we want people to know how we are and were super proud of our killer design. But, guess what, no one gives s shit. Yes, I said it. This was hard for me to take the first time.

I reccomennd keepo your logo super small and deffinatley not the main focus of the funnel. I like to put mine in the footer or below any call to actions.

Focus on your headline and your lead magnet only. Definitely put in some sort of visual representation of what you’re giving them.

You can head over to a free tool like Canva and make a book mockup or software mockup. Doesn’t have to be over the top.

BONUS! Not Mentioned In Video

I highly recommend using a “Brunson Box” on your landing page below the CTA. A Brunson Box displays 4 key points, bullets, feature or whatever you want to emphasize about the lead magnet.

Use this box to give them a quick view of what’s inside. You can even call them “secrets”.

For example;

• First Box: Secret #1 – Get my ninja methods for how I drive 100 new visitors a day for free to my website.
• Second Box: Secret #2 – Learn how I use Facebook Live to generate over 1000 new emails a month FOR FREE!
• Third Box: Secret #3 – Get my proven 5 step plan to make your first $1000 with internet marketing.
• Fourth Box: Secret #4 – Get my 14-day email sequence that has helped me close over XYZ in business the past 90 days.

These are just examples…you get the idea. Make sure you are 100% honest and can deliver what you say in these secrets.

This will take your boring ebook or “how to list” to an entire new level.

Video Transcript: ClickFunnels Lead Magnet Funnel
hey everybody how you doing my name is
Jed I'll bring and welcome to this video
where I'm gonna show you a clickfunnels
lead magnet funnel now I'm not just
gonna show it to you obviously I'm gonna
show you how to do it the right way so
before we do that please stick around to
the end I've got some awesome bonuses
for you where you can upload and get
these funnels for free and get started
with the clickfunnels
lead magnet trial if you're
brand new if you're not brand new
you can upload the funnel and use it
anyways ok so I'm gonna show you how to
get a free trial and how to get free
funnels galore so let's get started
first of all when you're creating a lead
magnet funnel okay
so within clickfunnels
lead magnet funnel you have all
different types of funnels right you
have webinar funnels and you have
product launch funnels and you have
sales funnels and there's all different
types of names network marketing funnels
consulting funnels bridge page funnels
coaching funnels I mean you name it if
you if you've got a business there's a
funnel right construction funnel pool
builders funnel baby-sitter file right
it's all about how you put it together
and when it comes to your lead magnet
first of all having make sure your lead
magnet is truly something people want
it's it sparks curiosity and interest
the days of just giving away a free
ebook or some private label rights
something you've got off the internet
for five bucks or three bucks whatever
people know people are smarter now they
don't care about that stuff they don't
want your free ebook they don't even you
know your top ten tips on this and that
now it depends on your audience of
course but people want something they
want a lead Anette magnet that's gonna
be actionable right don't be afraid to
over deliver right don't feel like well
I'm giving too much away they're not
gonna buy my product that is not the
case they will buy your product if you
over deliver okay
so that's that's lesson number one but
when it comes to creating natural lead
magnet funnel the the landing page is
really up to you depending on what
you're doing right if it's a product if
it's a book obviously you want to show
image of what it is maybe it's some sort
of like video package so depending on
what you're doing
is going to depend on on the landing
page that you choose for that so for
example let's say here i'ma go some go
to opt-in email optics I want to do I'm
gonna add a new call this lead magnet
okay so if you're if you're new to click
funnels guys I'm just inside the funnel
builder that's all this is it's you know
I'm not gonna go too detailed into the
technical side I more want you to
understand putting together a lead
magnet funnel so when you come into
click funnels and you add the opt-in
it's automatically gonna create a thank
you page so don't get confused with lead
magnet funnel opt-in funnel the lead
magnet is really what you're giving them
the main thing is is that you have a
landing page with a headline that grabs
their attention that makes them want to
click so you have all these free
templates to choose from so you can find
one that kind of suits your needs you
know you can you know you can preview
and take a look at them see if this kind
of fits with what you're looking for
what you want to do you know when I do a
lead magnet I like to keep it simple
simple simple so for instance this is a
great one let's select this one so now
you can use this for a book you can use
it for whatever for whatever reason
people like to give away books are free
free ebooks because it's easy so again
remember when it comes to your lead
magnet that something strong powerful
but this is a great simple page like
let's say you're doing an e-book or
let's say you're doing maybe you're
doing that you're in weight loss and
you're doing 30 day you know how to lose
10 pounds in 30 days how to get a
six-pack stomach I like to get rid of as
much as possible okay up top a lot of
times I do not even put my logo so let's
see here let's see there we go so I can
scroll this down right I want to get rid
of I want them just to see what it is
I'm giving them
I might play with the size of what it is
a little bit so you kind of you kind of
get the idea there I want it just to set
up whoops what just happened there let's
go back okay so I want to keep it real
simple I want it to flow I also want to
keep everything above the fold when you
do a lead magnet so what that means is
everything above the fold is when you're
looking at your computer it's above the
bottom line of the computer so you want
to showcase what it is your lead magnet
and then you want to have here a really
engaging curious call to action and then
you want to have the button be very
straight forward okay don't put just
don't just put click here or get it you
want to say if you're giving them 30
days to lose weight you want to stay
here in this button claim your 30 days
to lose weight video series claim your
30 day to lose weight book claim your 30
day to lose weight DVD whatever it is be
very clear okay and this headline this
is more important than anything else on
the page you've got to create curiosity
right you know something along the lines
of you know make them it's called your
hook right you want to have a hook
what's gonna hook me and what's so
different about your 30 days to lose
weight or what's so different about your
your coaching method or what's so
different about your your lead
generation program or whatever it is
that you do that's gonna make me make me
want to click that button okay so that's
really what you need to think about and
click funnels has a great tool I'm not
here to promote this tool right now but
final scripts check it out they have a
great webinar funnel scripts will write
all this copy for you guys it's amazing
so so you know Google how to write you
know headlines that convert or something
like that
and get some ideas of how to make a
catchy headline okay so I'm going to
exit out of this I want to show you
another example so that's the main thing
now the Thank You page in clickfunnels
lead magnet funnel is where you can
deliver the actual thing that you
promised them okay so depending on what
it is now this is great for
videos people love videos okay so what
you might want to do is I'm just gonna
select this one just because it has a
video on it I'm not worrying too much
about design or anything right now I'm
or want you to understand the lead
magnet funnel concept so I like to have
the deliverable ready for them on the
next page okay so they would click they
would put in their email on that first
page for the lead magnet and they would
come to here thanks here's your video
right that's it okay and on the back end
you would have your email oughta Gration
integrated and you would send them hey
thank you so much for signing up if you
didn't watch the video here's a link and
you could link them to this page to
watch it and then that's when you create
your video series and or your email
sequence right telling them about you
giving them some more value and on day
three four or five you we hope you have
something to up sell them or sell them
that's where the magic of a lead magnet
funnel comes in you're not making money
on day one you're making money on day
three five or six or seven and so on so
this is where I might do that hey here's
that free video I promise I'm gonna show
you how to do X Y & Z you could even
have several different videos here and
then you can do another different
call-to-action hearing you know thanks
for watching the video sign up for my
Facebook group so many different things
you can do you don't have to stop with
just that lead magnet right and you can
also use the the next page and the lead
magnet funnel has an upsell thanks
here's your free 30 days if you want or
buy a 30 day weight loss plan if you
want my full 90 day plan you can get it
now for half off so that's another way
to do it too so that's how to do a
clickfunnels lead magnet funnel and
don't get too caught up in the actual
funnel steps or the actual funnel steps
you know building the funnel part itself
focus more on creating your hook getting
the emails right collecting those emails
and get focused on your lead magnet
that's something people truly want
that's gonna give them value creating
the funnel part is easy you can do all
that inside of clickfunnels it's built
out for you there are hundreds and
hundreds of free templates and things
that you can get you can go online and
get your funnels so that being said you
guys can get access to all these funnels
and all these and you can also get X
show you a little tip here if you go
into this funnel marketplace you'll see
here that you can get free and paid
funnels I don't I don't buy funnels but
you might find something you want to do
you might be different than me but you
can see here on the left hand side it
shows you all the different types of
things right miscellaneous sales funnels
launch funnels webinar funnel squeeze
page funnels order confirmation video
sales tripwire free book funnels so
again this goes back to that kind of
given away so you might find something
you really like if you want to spend
money on it that's up to you go for it
but for the most part focusing on that
headline that hook is what's really
going to make your lead magnet funnel
convert okay so don't get caught up in
the design focus on the hook and focus
on the lead magnet give them value
building the funnel stuff is easy all
that cut is is built for you in click
funnels okay that being said I will put
a link below guys you can try click
funnels for free for 14 days also if you
do sign up for click funnels I'm gonna
give you access guys to my private
Facebook group I will coach you through
how to build this funnel for free I do
tons of free training and all that kind
of good stuff and I'm gonna give you a
bunch of free funnels and stuff you can
upload plus I'm gonna give you a click
funnels onboarding training for free as
well okay so there's no I don't want you
to be lost ok so click on the button
below enjoy I am an affiliate for click
funnels I'm also clickfunnels user I
have a small agency so I'm very
passionate about the software I love
helping people please have a great day
like subscribe and share thank you