LeadPages vs. ClickFunnels
LeadPages vs ClickFunnels? If you are in the business of making money online, a landing page is instrumental in landing that all-important customer. With the proper landing page, you can capture customers in your sales funnel and lead them through a process that gets them to the ultimate goal of giving you their business. Here is more information on ClickFunnels vs. LeadPages to help you decide which is best for you.
What is a Landing Page and Why Do You Need One?
A landing page is a web page that provides an offer to a customer in exchange for something of value (lead magnet), for example, a discount or information.
The goal of the landing page is to entice the customer to provide you with their contact information so that you can follow-up with them to lead them through your sales funnel and ultimately to make a purchase.
Your landing page is so key to your business, that it is important not only look professional but must be compelling enough to make customers want to engage with you. That is why it is important to use tools that allow you to test various options so that you can find the most effective page to accomplish your goal.
LeadPages Overview
LeadPages is a landing page creation tool. It features an intuitive drag-n-drop interface where you can create pages simply dragging premade web elements such as text boxes, dropdown lists and radial buttons on your page.
LeadPages makes it even easier by providing you with templates to get your design started. That way, you can get going on creating your page with little design experience. LeadPages gives you the option to perform A/B testing so that you can determine the most effective page based on several options.
Additionally, if you are using WordPress, LeadPages provides seamless integration into your site. Not only that, you can easily integrate it into email service providers such as MailChimp, Aweber, ConvertKit and my personal favorite ActiveCampaign.
ClickFunnels Overview
Similar to LeadPages, ClickFunnels is also a landing page creation tool but, with far more firepower!
The key difference between the two, however, is that ClickFunnels offers more advanced features. ClickFunnels provides an opportunity to process payments from your landing page.
It also features an AutoResponder. Additionally, ClickFunnels offers advanced sales funnel analytics so that you can see in detail where customers are in your sales funnel.
Which is Best for You?
While both are great tools, deciding the best for you comes down to how many features you need. LeadPages is a basic option ideal for smaller businesses or those just getting started with creating landing pages for their site. You’ll get all the tools you need to create effective landing pages without all the extra bells and whistles to confuse you.
Those who are truly looking to grow or start a business online may find ClickFunnels more suitable for advanced features such as analytics and the autoresponder feature.
Not only that, with ClickFunnels, you can do upsells and down sells.
In the end, both are great tools for creating effective landing pages. They both provide a simple and easy-to-use interface, offer A/B testing, and give you a basic means to capture customers and lead them through your sales funnel.